Let's marry the worlds of Search Engine Marketing and Data Science. It's 2019 after all!
Our Sr. Dir. of Data Science based at our beautiful Canada office, Marc Hawley, hosted a webinar as part of the QuanticMind Webinar Series: Data Science Meets SEM.
In this webinar, Marc will guide you through:
- Availability of user attributes like location, device type, audience, etc. and how it could be combined with external data sources (eg. US Census Bureau) to enhance SEM performance
- How to enhance Paid Search advertising by targeting Re-marketing and Audience groups, Locations and Device types
- How marketers can leverage machine learning models and click level data to maximize returns from their paid search investment by spending more wisely
Get a healthy mix of some of the technical "how", merged with the business context that can help you see a path toward optimization in your own marketing efforts.
Learn With Us:
- Title: Leveraging Socio-Demographic & Audience Data for Marketing (Data Science Meets SEM Webinar Series)
- Speaker: Marc Hawley, Senior Director, Data Science
- When: Recording Available Now!
Dig into the benefits of data science techniques for SEM.
Watch the webinar recording by filling out the form!