Listen to this powerful recording whenever you want! See how Search Engine Marketing utilizes Data Science.
Our Sr. Director of Data Science based at our beautiful Canada office, Marc Hawley, hosted a webinar as part of the QuanticMind Webinar Series: Data Science Meets SEM.
In this webinar, Marc guide you through:
- Availability of user attributes like location, device type, audience, etc. and how it could be combined with external data sources (eg. US Census Bureau) to enhance SEM performance
- How to enhance Paid Search advertising by targeting Re-marketing and Audience groups, Locations and Device types
- How marketers can leverage machine learning models and click level data to maximize returns from their paid search investment by spending more wisely
Get a healthy mix of some of the technical "how", merged with the business context that can help you see a path toward optimization in your own marketing efforts.
Learn With Us:
- Title: Leveraging Socio-Demographic & Audience Data for Marketing (Data Science Meets SEM Webinar Series)
- Speaker: Marc Hawley, Senior Director, Data Science
- When: Recording Available On Demand!
Dig into the benefits of data science techniques for SEM.
Watch the webinar recording by filling out the form!